Asking for it

Capital is not the point here. Neither is capitalism. The point is our relationship with information. Amazon’s algorithms are sucking all the localism out of the retail system, to the point where whole high streets have vanished — and entire communities with them. Amazon is in part powered by the fatuous metricisation of social variety through systems of scores, rankings, likes, stars and grades, which are (not coincidentally) the methods by which social media structures — from clownish Twitter to China’s Orwellian Social Credit System — turn qualitative differences into quantitative inequalities.

Reading The Metric Society: On the Quantification of the Social by Steffen Mau (Polity Press) for the Times Literary Supplement, 30 April 2019